I read a diaper story today about how the two top disposable diaper companies are at “war” over the 7 billion dollar diaper industry. Aside from the amount of Chemists and Engineers that one of these particular diaper brands employ to MAKE diapers, I was taken aback by the so called designer diapers that have recently hit the market, from  the Huggies blue jeans diapers to the Cynthia Rowley inspired prints from Pampers. It fascinated me that the top disposable diaper companies have gone to “war” using color and fashion to market what is essentially paper and chemicals. Now, I don’t know about you, but one of the reasons that I love cloth diapers is the “Cute” factor.

So, why did the disposable diaper companies choose this avenue to battle it out? Personally, I think they are trying to tap into the growing number of cloth diaper users. The “Cute” factor is by far the part of cloth diapering that is the most fun. Who doesn’t love looking at a well rounded cloth diaper stash full of vibrant colors and adorable prints?

However, I think the disposable diaper companies miss the point. How our cloth diapers look is just the drop in the bucket. Most cloth diaper users are more concerned with what is actually touching our babies skin, chemical free soft fabric vs. paper and chemicals. The fact that cloth diapers are cute, just adds a little bit of whimsy an otherwise mundane chore. In essence, having a colorful disposable diaper is like enjoying your favorite tea in a pretty paper cup rather than a gorgeous heirloom teacup. Now, which would you prefer?